Originally published in the Monadnock Shopper News
On November 1st, Monadnock Buy Local launched its 2013 Shift Your Shopping Holiday Campaign, including our signature Plaid Friday Event – an antidote to Black Friday’s consumer buying frenzy. Our goal is to encourage more of us to choose local & independent businesses for more of our holiday purchases. Making the shift to local independents is one of the fastest ways to build a stronger local economy and create more jobs in our region.
In our region, hundreds participated in last year’s Plaid Friday Event, wearing plaid to show their support for our local economy and commitment to buying local this holiday season.
On Friday, November 23th, wearing plaid, a fabric with unique bands of colors woven together into a larger pattern, represents the many diverse independent businesses and organizations that together form the tapestry of a strong local economy. It doesn’t matter what plaid you plan to wear — shirts, scarves, hats, socks, pants or, my favorite, all of them — get them ready for wearing on Plaid Friday. (Have extras? Share them with friends and ask them to participate too)