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Globalization and Cyberculture: An Afrocentric Perspective (Hardcover)

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This book argues for hybridity of Western and African cultures within cybercultural and subcultural forms of communication. Kehbuma Langmia argues that when both Western and African cultures merge together through new forms of digital communication, marginalized populations in Africa are able to embrace communication, which could help in the socio-cultural and political development of the continent. On the other hand, the book also engages Richard McPhail's Electronic Colonization Theory in order to demonstrate how developing areas such as Africa experience a new form of imperialistic subjugation because of electronic and digital communication. Globalization and Cyberculture illustrates how new forms of communication inculcate age-old traditional forms of communications into Africa's cyberculture while complicating notions of identity, dependency, and the digital divide gap.

About the Author

Kehbuma Langmia is Fulbright Scholar/Professor and Chair of the Department of Strategic, Legal and Management Communication in the School of Communications at Howard University, USA. He publishes in the areas of intercultural communication, social media, and information communication technology.
Product Details
ISBN: 9783319475837
ISBN-10: 3319475835
Publisher: Palgrave MacMillan
Publication Date: December 22nd, 2016
Pages: 136
Language: English

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